Relentless About Sustainability
We are relentless in focusing on solving our customers' problems by accelerating the adoption of new, circular material technologies by large global brands at a similar cost working with their current supply chain.
This innovative thinking has enabled a frictionless transition for both the brands we work with and their suppliers. Our materials run on the same equipment and can be converted with the same techniques (die-cutting, water jet, lamination, etc.).
To accomplish our goals, we assembled a world-class team of experts, executives, investors and advisors.
Awards & Milestones
We’ve made a splash across the planet we set out to protect. Our story has been as organic as nature itself, and we’ve collected some major highlights along the way.
Our Team
Meet our incredible advisors, investors, and leadership team. Our tremendously talented people go the extra mile to care about the planet and make us who we are.
Advisors & Investors
Ashton Kutcher
Advisor / Investor
Leonardo DiCaprio
Advisor / Investor
Hilary Bryant
Advisor
Rey Banatao
Advisor / Investor
Chuck McBride
Advisor / Marketing
Mark Price
Advisor
Michelle Moskowitz
Advisor / Govt. Relations
Dan Hutchins
Advisor
Linda Keala
Advisor
Our Leadership Team
John Felts
CEO & Co-Founder
Toby Corey
COO
Leslie Nakajima
CMO
Carlo Woods
CFO
Marco Rolandi
CSO & Co-Founder
Milestones Timeline
A lot has happened over the years. This timeline shows major company events and experiences that have shaped Cruz Foam into what it is today.
2017
Cruz Foam files articles of incorporation
(A Benefit Corporation)
2019
Cruz Foam files first patents under our new business structure.
2021
$2M NSF grant - SBIR phase I and II
2022
Cruz Foam closes $19M in series A funding
2023
Cruz Foam launches commercial production with award winning Cruz Cool™
Our Partners and Investors
Meet Our Team
Our internal culture is one of dedication, friendship, and care for each other and the world around us.