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Cruz Foam interview

About Cruz Foam

Inspired by the ocean, driving a sea of change in materials science.

Founded in 2017 by a group of surfers, our purpose from the start was to clean up the ocean by removing single-use plastic from the mainstream business supply chain.

Relentless About Sustainability

We are relentless in focusing on solving our customers' problems by accelerating the adoption of new, circular material technologies by large global brands at a similar cost working with their current supply chain.

This innovative thinking has enabled a frictionless transition for both the brands we work with and their suppliers. Our materials run on the same equipment and can be converted with the same techniques (die-cutting, water jet, lamination, etc.). 

To accomplish our goals, we assembled a world-class team of experts, executives, investors and advisors. 
 

Cruz Foam in a bocx
Awards & Milestones

We’ve made a splash across the planet we set out to protect. Our story has been as organic as nature itself, and we’ve collected some major highlights along the way.

TIME Best Inventions Logo
Our Team

Meet our incredible advisors, investors, and leadership team. Our tremendously talented people go the extra mile to care about the planet and make us who we are.

Advisors & Investors
Advisor team member
Advisor team member

Ashton Kutcher

Advisor / Investor

Advisor team member
Advisor team member

Leonardo DiCaprio

Advisor / Investor

Advisor team member
Advisor team member

Hilary Bryant

Advisor

Advisor team member
Advisor team member

Rey Banatao

Advisor / Investor

Advisor team member
Advisor team member

Chuck McBride

Advisor / Marketing

Advisor team member
Advisor team member

Mark Price

Advisor

Advisor team member
Advisor team member

Michelle Moskowitz

Advisor / Govt. Relations

Advisor team member
Advisor team member

Dan Hutchins

Advisor

Advisor team member
Advisor team member

Linda Keala

Advisor

Our Leadership Team
Leadership Team Image
Leadership Team Image

John Felts

CEO & Co-Founder

Leadership Team Image
Leadership Team Image

Toby Corey

COO

Leadership Team Image
Leadership Team Image

Leslie Nakajima

CMO

Leadership Team Image
Leadership Team Image

Carlo Woods

CFO

Leadership Team Image
Leadership Team Image

Marco Rolandi

CSO & Co-Founder

Milestones Timeline

A lot has happened over the years. This timeline shows major company events and experiences that have shaped Cruz Foam into what it is today.

2017

Cruz Foam files articles of incorporation

(A Benefit Corporation)

2019

Cruz Foam files first patents under our new business structure.

2021

$2M NSF grant - SBIR phase I and II

2022

Cruz Foam closes $19M in series A funding

2023

Cruz Foam launches commercial production with award winning Cruz Cool™ 

Our Partners and Investors
Meet Our Team

Our internal culture is one of dedication, friendship, and care for each other and the world around us. 

Cruz Foam team
Cruz Foam team
Cruz Foam team
Cruz Foam team
Cruz Foam team
Cruz Foam team
Cruz Foam team
Cruz Foam team
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