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The Shift to a Circular Model

Updated: Nov 16, 2023


A fish in the middle of a kelp forest

As businesses around the globe strive to become more sustainable, the concept of a Circular Economy is gaining traction. A Circular Economy seeks to reduce waste and the consumption of resources by ensuring that they are reused, repaired, or recycled. This model focuses on creating a closed-loop system that keeps materials and resources in circulation for as long as possible, in contrast to the traditional “linear economy” model.


The importance of a Circular Economy cannot be overstated. Not only can it help to reduce environmental impacts, but it can also create a more resilient and sustainable economy. By keeping materials and resources in a closed-loop system, companies can reduce their reliance on finite resources and create a more efficient and cost-effective production model. In addition, the Circular Economy model encourages businesses to be more innovative and to find new ways to reuse and repurpose materials and resources, leading to economic growth and job creation.


In response to this trend, many companies are embracing the Circular Economy model. Dell, for example, has created a closed-loop recycling system that is designed to extend the life of its products and reduce the need to extract new resources. Unilever, meanwhile, has committed to using 100% recyclable packaging by 2025 and has started using recycled plastic in many of its products. Other companies, such as Apple, have implemented take-back and repair programs for their products to reduce the amount of waste created, and Cruz Foam based out of Santa Cruz, California is busy making a replacement for polystyrene-based foam out of chitin- an organic compound found in things like fungi and shrimp shells.


The Circular Economy is an essential step toward creating a more sustainable future. By taking advantage of this model, businesses can make a real impact on the environment and create a more efficient and resilient economy. Companies that are interested in being more sustainable should look into the benefits of a Circular Economy and consider how they can implement this model in their operations.


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