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Shell Based Plastic Foam-alternative Raises 3.4m Seed Round With Dicaprio And Kutcher

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Leonardo and Ashton

Plastic foam like Styrofoam is a ubiquitous, harmful and nearly immortal single-use material that is long overdue for a good, green replacement — and Cruz Foam is here to supply it. The startup creates a durable yet backyard-compostable packing foam out of shrimp shells produced (and discarded) by the seafood industry. It recently extended its seed round to accommodate the interests of Leonardo DiCaprio and Ashton Kutcher, and is scaling up to meet the demands of its first major customer, Whirlpool.

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