Wild Idea Buffalo

Wild Idea Buffalo isn’t your average meat company. Their mission is as much about restoring the land as it is about feeding people. By regenerating grasslands and responsibly managing bison herds, they’re setting a new standard for how food companies can give back to the planet.

From harvesting to processing, Wild Idea Buffalo holds themselves to the highest environmental and ethical standards. So when it came to packaging, they needed a solution that reflected those same values — without sacrificing performance.

That’s where Cruz Cool comes in.

As they looked for alternatives to traditional synthetic foam coolers, our Cruz Cool technology offered the ideal balance of durability, thermal insulation, and environmental responsibility. Made from upcycled foodwaste, Cruz Cool protects temperature-sensitive products during transit while dramatically reducing environmental impact.

One of the biggest wins? Switching from air freight to ground shipping. Thanks to Cruz Cool’s superior insulation, Wild Idea Buffalo can keep their products cold during longer shipping times — significantly cutting carbon emissions associated with 2-day air.

By choosing Cruz Cool, Wild Idea Buffalo extends their regenerative approach beyond the ranch and into their supply chain — all the way to their customers’ doorsteps.

At Cruz Foam, we’re proud to partner with brands like Wild Idea Buffalo who are proving that business as a force for good isn’t just possible — it’s essential.

Learn how Cruz Cool can transform your packaging strategy.