We need to rethink protective packaging from a sustainability perspective. Through conversations with industry leaders and research on this topic, the Sustainable Packaging Coalition (SPC) has dedicated time to exploring what that might mean and what innovations are next.
So far, 2020 has been a remarkable year in the world of sustainable protective packaging innovations, driven in large part by the interest in and growth of ecommerce. While ecommerce remains a small percentage of most companies’ overall sales, it is the fastest-growing part, growing 3 times faster than the entire US retail industry. In recent months, ecommerce has become an especially relevant channel, enabling delivery of products and medicine while consumers are in quarantine during the COVID-19 outbreak. One report shows ecommerce retail sales rose 209% during the month of April.