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Cruz Foam Joins LVMH's Exclusive Startup Acceleration Program for Sustainable Innovation

Updated: Nov 15, 2023

The team here at Cruz Foam is humbled and honored to share that we have just been awarded a place in this year’s cohort of the LVMH Open Innovation and La Maison des Startups LVMH acceleration program.


This prestigious program introduces collaboration on various projects between an elite cohort of 29 startups and the various Maisons under the umbrella of LVMH in various innovation categories including Sustainability and Greentech, for which Cruz Foam was selected.





“Being selected for this program is a major milestone and validation of the hard work of our entire team delivering circular materials to the commercial marketplace that have the technical, aesthetic, sustainability, and scalability capabilities that the world’s most prestigious brands demand,” said John Felts, CEO & Cofounder of Cruz Foam. “We look forward to collaborating with many of the Maisons of LVMH over the coming years to deliver on their business goals.”


Last week, we were excited to participate in the onboarding as well as the LVMH Open Innovation Award ceremony at Viva Tech where a number of our cohort colleagues were awarded in their respective categories. We applaud and congratulate their wins and look forward to working and learning together over the next year and beyond.







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