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Jhon Felt Interview

About Cruz Foam

Inspired by the ocean, driving a sea of change in materials science.

Founded in 2017 by a group of surfers, our purpose from the start was to clean up the ocean by removing single-use plastic from the mainstream business supply chain.

Relentless About Sustainability

We are relentless in focusing on solving our customers’ problems by accelerating the adoption of new, circular material technologies by large global brands at a similar cost working with their current supply chain.

This innovative thinking has enabled a frictionless transition for both the brands we work with and their suppliers. Our materials run on the same equipment and can be converted with the same techniques (die-cutting, water jet, lamination, etc.).

To accomplish our goals, we assembled a world-class team of experts, executives, investors and advisors.

Cruz Cool box

Awards & Milestones

We’ve made a splash across the planet we set out to protect. Our story has been as organic as nature itself, and we’ve collected some major highlights along the way.

NSF Black Logo

Two-time NSF Small Business Innovation Grant Receipt.   

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Global Seafood Alliance Innovation Award 2022

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Member of the LVMH Maison des Startup Accelerator 2023-2024

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2023 Bronze PentAward for sustainable package design

Time Best Inventions

Our Team

Meet our incredible advisors, investors, and leadership team. Our tremendously talented people go the extra mile to care about the planet and make us who we are.

Advisors & Investors

Ashton Kutcher Profile Image

Ashton Kutcher

Advisor / Investor

Leonardo Dicaprio Profile Image

Leonardo DiCaprio

Advisor / Investor

Hilary Bryant Profile Image

Hilary Bryant

Advisor

Ray Banatao Profile Image

Rey Banatao

Advisor / Investor

Chuck Mcbride Profile Image

Chuck McBride

Advisor / Marketing

Mark Price Profile Image

Mark Price

Advisor

Michelle Moskowitz Profile Image

Michelle Moskowitz

Advisor / Govt. Relations

Dan Hutchins Profile Image

Dan Hutchins

Advisor

Marco Rolandi Profile Image

Marco Rolandi

Chief Scientific Advisor/ Co-Founder

Linda Kaela Profile Image

Linda Keala

Advisor

Management Team

Jhon Felt CEO

John Felts

CEO & Co-Founder

Toby Cory Profile Image

Toby Corey

COO

Leslie Nakajima Profile Image

Leslie Nakajima

CMO

Carlo Woods Profile Image

Carlo Woods

CFO

Our Partners and Investors

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CP Ventures Logo
Helena logo
NSF Icon
One Small planet Logo
Pepsi logo
Plug Play Logo
Regeneration.VC Logo
Santa Cruz Works Icon
Santa Cruz Mountains Trail Stewardship Logo
Sony Innovation Fund logo
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SPC Icon
Sound Waves
SOA logo
Surfrider Foundation

Meet Our Team

Our internal culture is one of dedication, friendship, and care for each other and the world around us.

Cruz Foam Team
Cruz Foam Team
Cruz Foam Team
Cruz Foam Team
Cruz Foam Team
Cruz Foam Team
Cruz Foam Team Beach Cleanup
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